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  3. 1. Vertical is the new video

And, again similar to Facebook, Instagram is leaning more-and-more towards a pay-to-play model, seeking to continue increasing ad revenues. Here are a few recommended strategies to use in the coming year to make sure your posts are seen and your following continues to grow:. With the new algorithm giving preference to new posts, sponsoring your content will offer greater reach beyond this short time-window. This allows you to analyze initial organic content performance, promoting posts with the highest engagement.

IGTV launched to compete in this vlogging space with YouTube, adding more convenience for teens and young adults to watch on their phone using vertical videos. We suggest exploring longer-form videos before , because Instagram is going to find ways to incentive businesses to use the IGTV platform. This strategy has worked wonders for the swimwear brand Hoaka Swimwear, now boasting almost K followers. Use a marketing campaign software like Woobox to streamline the campaign process, and set up your landing page.

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Create a post with an eye-catching image. Hoaka Swimwear uses content posted by their customers in almost every photo they post, and this could be a great strategy to adopt in your own campaigns to increase engagement and get more people to share and tag your product in photos. Vertical video is going to start taking over the Internet.

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Start shooting content using a vertical phone now , or a high-resolution camera turned sideways to prepare content to get you through Q1 of the new year. Create Instagram-worthy photo experiences and opportunities offline, driving more traffic to your business and generating more buzz and user-created content on Instagram. Bonus: Having more user-generated content means less work for your content team.

IG shopping is only going to grow, and a dedicated app is most likely going to arrive for this feature in Start planning now. Invest more in your Instagram before the New Year. You can use Woobox to launch, run and monitor the campaigns and strategies mentioned above. Toggle navigation. Campaigns Overview.

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Facebook Tabs. Video ad campaigns shot vertically can deliver a significant increase in completion rates than horizontal videos. Tell a story about your brand or your customers. Upgrade your hashtag strategy for categories Hashtags are not going anywhere and, if anything, are more important than ever — both to understand and use effectively.

Creating Instagram-worthy photo experiences offline The merging of our real world and Instagram is only going to grow in The unique photos customers can share from their experience. A marketing campaign software like Woobox can certainly help here. Tip: Make one of the rules to take and post a photo at your location, event, or pop-up. Create an event, pop-up, or designated area in your business location with a unique set-up. A great example: Refinery 29 created a branded pop-up tailored to their millennial audience, creating a highly shareable atmosphere.

Share out some teaser photos before starting your contest.

1. Vertical is the new video

This excites people both about the contest and getting their unique Instagram photo opportunity, which they can post for high amounts of likes and shares. Request your contest participants to share their photos by a certain time and date, using your branded contest hashtag. Estero Hospital Drive Ste. Fleming Island CR Ste. Fowler Ave. Myers Cleveland Ave. Walton Beach 39 Eglin Parkway N. Gainesville W. University Ave. Gulf to Bay Gulf to Bay Blvd. Hunt Club S. Hunt Club Blvd.

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